Author name: Arshia.edu@gmail.com

Storytelling has the power to build empathy, mobilise communities and inspire action. But ethical storytelling asks an equally important question: How do we share stories of impact while preserving the dignity and agency of the people whose stories we tell? This question formed the heart of one of the most thought-provoking discussions during a recent […]

“I was looking for oranges, he kept coming to me with apples. Obviously, I did not take them. Had he made a little effort, he would have seen a sprawling apple tree in my garden”. Before you approach a prospective client, do you study them well, their values and their interests? This is the ideal

Was Big bad wolf really bad, or was it from someone’s perspective, may be he was framed. Read the story to know the wolf’s story

Storytelling and narrative shape how we view success, failure, growth, and personal transformation in both life and work. Because of this, our narratives make all the difference, whether we are building them in our heads or in front of someone. Therefore, it is relevant that we shape them carefully, thoughtfully and with intention. Let’s take

Febreze, P & G’s best selling product had bombed in the beginning, it was a sinking ship until it was saved. Read further to know the story..

A few months ago, before the lockdown, my dad and my daughter went to a park for her play time. Mishti carried her restaurant set to play her favorite game of running a food joint. So, she assessed the kids around, and approached a few to play with her. But no one showed interest and

When I was around 12, me and my friends decided to start a little business during the summer holidays. We collected all our comic books that each of us owned and started a library for the children in our community. Lot of brain storming went into it and we together thought through and floated our

What does a story do for #scienceeducation ? I feel it primes the mind to absorb. Recently, I conducted a few “Science through Stories” sessions with children at Story Beetle. The First session was about the science of “popcorn”. I looked on the net for inspiration for a story – and found this myth about